This further increase in international attendance at world’s largest trade fair for used machinery was only possible because RESALE web services are offered in so many languages. “We are able to pick up our visitors right at their doorstep. Detailed information about the next RESALE show available in the mother tongue lowers the barrier to think about a trade fair visit and to plan the business trip to Germany”, says Florian Hess, the organiser of RESALE. “By now we can offer 18 languages on our website, just before the last show, we added Albanian and Dutch. Those language versions were created with the help of RESALE partners in the 2 countries, the GTZ (German development agency) office in Tirana/Albania and the Dutch Used Machinery Association (DUMA).”

At www.resale-germany.com visitors can send their machine enquiries directly and in a targeted way to the RESALE exhibitors all year round. This way, exhibitors and visitors alike can prepare optimally for their participation in RESALE. Each year and for each edition of RESALE, numerous machine enquiries from around the world have been forwarded to the exhibitors before the show. The free of charge online brokerage service guarantees that enquiries are forwarded real time and in a targeted way.
RESALE is unique, because the whole spectrum of used equipment is on offer in one show. You can find everything from heavy construction machinery or CNC-processing centers for production, to forklift trucks for intra-company logistics, or computers and copying machines for an office. Professional services for the used machinery market, such as specialist freight forwarders, financing, upgrades and retrofitting of machines, make the offer complete. The 70% of RESALE visitors that come from abroad are usually looking to buy machines for more than one industry sector. This makes RESALE the ideal meeting place between the offer and the worldwide demand for used machinery.

RESALE 2008 opens on Wednesday, 23 April 2008, 2 days after the start of the Hannover Messe. On the exhibitor side, the booking levels are high already. Increased stand sizes will mean more machines on display at the show. The worldwide visitor marketing campaign (website in 18 languages, brochures in 17 languages) has started. In October and November of 2007, presentations at trade shows complement the information of buyers in the target countries. Amongst those activities are presentations in Mongolia, China and Kazakhstan, but also at leading events in particular sectors of industry, such as Agritechnica (for agricultural machines).